For law firms spending $250K+ a year on marketing
Know what deserves the next dollar with the Signed Case Audit.
For the call, all I need is roughly what your firm spent on marketing last year
and whether your current reports show which dollars produced signed cases.
If the audit isn’t worth doing, I’ll tell you.
I spent 12 years on the agency side, building the campaigns and the reports that clients were handed.
My work reached 455 million organic views for brands like Mattel, HBO, State Farm, and Hot Wheels. Numbers like that look spectacular in a quarterly report. I know exactly what they prove, and what they don't.
Since moving to the measurement side, I've reviewed thousands of attorney interviews about marketing, vendors, intake, and growth. The interviews show me where to look. Your records decide what I can prove.
So I back the work with a number. If I can't document at least $50,000 your firm can recover or stop losing, you don't pay.
You'll know which dollars produced signed cases. And which didn't.
Book a 15-minute callNo upload, no prep, no charge.
Bring the names of the records your firm keeps,
and you'll leave knowing whether they can answer the question.
Sample findings below are illustrative examples.
A client's records are never published without written permission.
Exhibit A: After-hours coverage
You pay for round-the-clock call coverage. The log shows after-hours calls with no callback in the record.
What the firm pays for after-hours coverage, next to a log of after-hours calls with no callback recorded.
Click to enlarge
Exhibit B: Overlapping directory spend
Two directory listings, billed separately, owned by the same parent company.
Overlapping spend, paid to one lead vendor under two names.
Click to enlarge
Exhibit C: Unknown/untracked channel
The firm's single largest source of signed cases? Unknown.
Click to enlarge
No upload, no prep, no charge.
Bring the names of the records your firm keeps,
and you'll leave knowing whether they can answer the question.
[The findings report]
Your whole audit in one document: the method, the findings, and clear next steps.
Built from your records, with a source beside every number.
| Channel | Annual spend | Signed cases in record | Source |
|---|---|---|---|
| Paid search | $204,000 | 28 | CRM source field + invoices |
| Lead vendor | $189,600 | 12 | Vendor portal + intake log |
| Directories | $93,564 | 6 | Invoices, two parent companies |
| After-hours coverage | $33,600 | 0 callbacks in record | Phone log Q1–Q4 |
| Question the record should answer | What the record shows |
|---|---|
| Largest single source of signed cases | Unknown. No source field on 38% of signed intakes. |
| Which vendor produced the referral spike | Two vendors claim the same 11 cases. |
| What the after-hours service answered | Calls logged. Callbacks absent from the record. |
Anything that touches a rule, a contract, or enforceability is named and routed to your counsel, not interpreted here.
Where a paid lead was lost, we name the cost. We never put a dollar on a case that might have been won.
No finding comes from outside the accepted set. Where a record was thin, we said so.
We don't grade vendors, negotiate with them, or recommend replacements. The decisions stay yours.
[The calculation workbook]
Every figure points to the exact source.
There's nothing here you have to take on faith.
[The decision memo]
A short memo that names the decisions worth making next: keep, reduce, renegotiate, question, or send to counsel.
No upload, no prep, no charge.
Bring the names of the records your firm keeps,
and you'll leave knowing whether they can answer the question.
Material finding, counted at $0 · Context: $717,576 tracked annual spend. Context only.
Counted: $33,600 · the annualized coverage obligation.
Counted: $31,188 · the combined directory overlap.
Put your next marketing dollar into the sources your records tie to signed cases. That's the spend you can prove is producing, so it's the safest place to grow.
The guarantee:
If I can't document at least $50,000 you can recover or stop losing,
I refund your full $10,000 automatically within 7 business days.
The $50,000 can come from 3 places:
Anything else the audit surfaces is shown separately and never counts toward the $50,000.
And you're not betting on my track record. You're betting on your own records: if they don't show $50,000, you pay nothing.
The free Records Review is the same method at memo scale: your reports, read as sent, answered in writing within two business days.
Read the sample memoQuestions
When I confirm in writing that your complete record set is in, not when you upload it. The 21-day count is business days.
Money you can recover, charges or contracts you can stop or reduce, and the documented cost of paid intake failures. Nothing projected or assumed.
One scoping call and the time it takes your staff to export records. Plan on about 4 hours total across the 21 business days.
Messy is normal. The review works from whatever your systems already produce. Where a record cannot support a finding, the finding is dropped, not estimated.
No. Nothing is requested from your agency or vendors, and nothing is disclosed to them. The review runs entirely on the records you provide.
The written findings are yours to keep. I stay available for questions about the review for 60 days after delivery.
No. This is a financial review of marketing spend. Nothing in it is legal advice or bar compliance guidance.
You spend $250,000 or more a year on marketing
and still can't see which dollars produced signed cases.
You can provide 12 months of records showing what you paid,
what came in, what signed, and what your vendors promised.
The audit is the only thing I sell, so the answer comes back
without a pitch attached.
No upload, no prep, no charge.
Bring the names of the records your firm keeps,
and you'll leave knowing whether they can answer the question.
Maybe the vendors are right.
The records should be able to prove it.